Privacy Policy

This Privacy Policy explains how People Products Pty Ltd (ACN 695 301 378), Level 6/241 Commonwealth St, Surry Hills NSW 2010, Australia ("we", "us", "our"), collects, uses, stores, and discloses personal information when you use the "My Strategy Is" platform (the "Service").

By using the Service, you agree to the practices described in this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to all users globally who access or use the Service. It should be read together with our Terms of Service.

The Service is primarily intended for professional and business use by individuals aged 18 and over.

2. Information We Collect

We collect only the information reasonably necessary to provide and improve the Service.

2.1 Information You Provide

We may collect:

• Your email address (for verification, account access, and communication)
• Strategy inputs and business-related text you submit to the platform
• Any information you provide when contacting us for support or data requests

Strategy inputs may include descriptions of business ideas, markets, pricing, and strategic positioning.

2.2 Automatically Collected Information

When you use the Service, we may automatically collect certain technical and usage data, including:

• Device and browser information
• Pages viewed and interactions within the Service
• Session timestamps and usage patterns

This information helps us understand how the Service is used and improve functionality.

2.3 Analytics and Tracking Technologies

We use analytics and tracking technologies (including cookies and similar tools) to:

• Understand product usage
• Improve performance and user experience
• Measure effectiveness of marketing and advertising campaigns

These tools may include analytics platforms and advertising pixels from third-party providers (such as social media or advertising platforms).

You can control cookies through your browser settings, although disabling them may affect certain features of the Service.

3. How We Use Your Information

We use personal information to:

• Provide and operate the Service
• Generate strategy summaries, analyses, and validation reports
• Verify your email address and manage access to the platform
• Process payments and deliver purchased reports
• Communicate transactional messages (such as verification codes and report access)
• Send marketing communications about product updates, new features, or related offerings (you may opt out at any time)
• Monitor and improve product performance, reliability, and usability
• Respond to support requests and data access or deletion requests
• Comply with legal obligations

We do not use your Inputs to train or improve third-party AI models.

4. AI Processing

The Service uses automated and AI-assisted processing to generate analytical outputs.

To provide these outputs, your Inputs may be processed by third-party AI service providers acting on our behalf. This processing is limited to generating the requested analysis and does not grant those providers rights to use your data for independent model training.

Outputs generated by AI are probabilistic and may be incomplete or inaccurate. You should not rely on them as professional advice.

5. Data Storage and Retention

Your data is hosted on infrastructure located in the United States (including cloud and development platforms).

We retain:

• Strategy session data and generated reports for approximately 7 days from creation, to allow access and retrieval;
• Email and account-related records as reasonably necessary to provide the Service and comply with legal obligations.

After the relevant retention period, session data may be deleted or anonymised, unless longer retention is required for legal, operational, or dispute resolution purposes.

6. Disclosure of Information

We may disclose personal information to:

• Cloud hosting and infrastructure providers
• Payment processors and billing providers
• Analytics and marketing service providers
• AI service providers acting on our instructions
• Professional advisers (legal, accounting, or compliance)
• Regulatory authorities where required by law

These providers may be located outside Australia, including in the United States and other jurisdictions.

We take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with this Privacy Policy.

7. Marketing Communications

We may send you marketing emails about product updates, features, and related services. You may opt out of marketing communications at any time by using the unsubscribe link in emails or contacting us.

Transactional emails (such as verification codes or report access notifications) will still be sent as necessary to provide the Service.

8. Data Security

We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

However, no system can be completely secure, and we cannot guarantee absolute security of information transmitted over the internet.

9. Your Rights and Choices

You may request access to or deletion of your personal information by contacting us using the details below.

We will take reasonable steps to respond to requests in accordance with applicable privacy laws. In some cases, we may need to retain certain information for legal, operational, or dispute resolution purposes.

10. Children's Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will take reasonable steps to delete it.

11. International Users

If you access the Service from outside Australia, you acknowledge that your information may be transferred to and processed in countries where our service providers are located, including the United States.

By using the Service, you consent to this transfer and processing in accordance with this Privacy Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date and may provide additional notice within the Service.

Continued use of the Service after changes take effect constitutes acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your personal information, please contact:

People Products Pty Ltd
Level 6/241 Commonwealth St
Surry Hills NSW 2010
Australia
Email: support@mystrategy.is